The Bharat Startup Grand Challenge (BSGC) is a flagship initiative by DPIIT that brings together industry leaders and innovators to address critical business challenges. This initiative invites startups, game developers, and students to harness the power of gaming in transforming healthcare outcomes.

Participants have the opportunity to develop games and products that educate and empower users on vital healthcare issues, utilizing cutting-edge technologies such as AR, VR, and XR. Winners will be honored at Startup Mahakumbh 2025 at Bharat Mandapam, New Delhi.

WinZO launched the initiative 'Play to Prevent Cancer' to raise funds for early cancer detection through gene counselling and also to create awareness for its 200 million user bases on the critical role of early cancer detection. Through its 'Play to Prevent Cancer' hour on its platform, WinZO raised funds from its users and its 200 team members matched the amount raised through its user base to expand the total donation.

This amount was donated to Advanced Centre for Treatment, Research, and Education in Cancer (ACTREC) at Tata Memorial Hospital and will be used to train the gene counselling team at the Tata Memorial Hospital.